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Awards

WWD-2


Beauty Brand of the Year, Mass
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Awards

Commerce next


Marketing Innovator of the Year
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Awards

Newsweek


Most Loved Beauty Company
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Awards

Forbes


America’s Best Mid-Sized Company
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Awards

WWD

WWD

Most Powerful Beauty Brand
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Our Team

Jennie Laar

Jennie Laar

Senior Vice President, Chief Commercial Officer,
e.l.f. Beauty

Jennie joined e.l.f. Beauty in 2022. A global sales and merchandising expert with over 25+ years’ experience in beauty and retail, Jennie was most recently at Forma Brands, where she was Senior Vice President, Global Wholesale. During her tenure, Jennie elevated the organization’s capabilities as the business evolved from one brand to a multi-brand portfolio. She was instrumental in developing the strategy and execution, growing Morphe into a multi-million dollar wholesale business. Prior to Forma Brands, she served as the Vice President, Sales & Merchandising at Bare Escentuals. She also spent over 9 years at The Body Shop focused on Global Product Management and Merchandising. Jennie holds a B.A. in Modern European Studies from Nottingham Trent University.

Categories
In The News

e.l.f. Cosmetics First-Ever #CryptoCosmetics Collection

e.l.f. Cosmetics First-Ever #CryptoCosmetics Collection

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In The News

W3LL PEOPLE Reveals a New Look, New Formulas and New Products

W3LL PEOPLE Reveals a New Look, New Formulas and New Products

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In The News

e.l.f. Cosmetics x Chipotle launch a limited edition makeup collection

e.l.f. Cosmetics x Chipotle launch a limited edition makeup collection

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In The News

e.l.f. Beauty outperforms mass challengers in third-quarter earnings

e.l.f. Beauty outperforms mass challengers in third-quarter earnings