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In The News

e.l.f. Cosmetics First-Ever #CryptoCosmetics Collection

e.l.f. Cosmetics First-Ever #CryptoCosmetics Collection

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In The News

W3LL PEOPLE Reveals a New Look, New Formulas and New Products

W3LL PEOPLE Reveals a New Look, New Formulas and New Products

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In The News

e.l.f. Cosmetics x Chipotle launch a limited edition makeup collection

e.l.f. Cosmetics x Chipotle launch a limited edition makeup collection

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In The News

e.l.f. Beauty outperforms mass challengers in third-quarter earnings

e.l.f. Beauty outperforms mass challengers in third-quarter earnings

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In The News

Alicia Keys Adds 6 New Products to Her Skincare Line—Complete With Self-Care Affirmations

Alicia Keys Adds 6 New Products to Her Skincare Line—Complete With Self-Care Affirmations

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In The News

e.l.f. Cosmetics Becomes First Beauty Brand on Triller

e.l.f. Cosmetics Becomes First Beauty Brand on Triller

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Commitments

Embody Our Ethics

EMBODY OUR ETHICS

We do the right thing for all people, the planet and our furry friends.

We support equality across all cultures, races, religions, genders/ orientations, ages and abilities. We take a clear stance on human rights and support non-profits that help underserved communities. We meet and exceed all labor and compliance requirements. We make vegan and cruelty-free products. We partner with organizations that protect animals. We are building on the success of Project Unicorn and continuing to increase focus on recycle/reuse/reduce efforts. We avoid environmentally harmful practices and ingredients.

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Commitments

Empower Others

EMPOWER OTHERS

We provide equal opportunities for growth and success.

We are committed to growth and development through ongoing coaching, mentorship and trainings. We identify opportunities for advancement. We elevate and amplify voices of our community, rising entrepreneurs, influencers, and external partners. We support underserved communities by partnering with like-minded organizations on a national and, when possible, international level. We have created a strategic partnership with Girls Inc. and The HAPPPY Organization.

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Commitments

Encourage Self Expression

ENCOURAGE
SELF EXPRESSION

We celebrate diversity and make the best of beauty accessible.

We celebrate the unique beauty, voice and value of every eye, lip, and face. We make the best of beauty accessible. We partner with and feature diverse models & influencers. We embrace diversity of culture, race, religion, gender/orientation, age, ability and thought. We hire diverse employees at all levels. We invest and participate in diversity, equity and inclusion (DEI) education and Unconscious Bias training. We engage our employees in the development of purpose-driven marketing programs and communications.

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Our Team

Fanny Xu

Fanny Xu

Vice President, General Manager, China Operations, e.l.f. Beauty

Fanny joined e.l.f. Beauty in 2014. In her current role, she oversees China office operations including production planning, logistics, new product development, purchasing, quality and R&D. Fanny joined e.l.f. Beauty from Mary Kay Trading (Shanghai) where she was General Manager. Prior to that, Fanny was at Johnson & Johnson Medical as the Associate Supply Chain Director, Greater China. Before this, she was a sales manager at Holly, an iron and steel company headquartered in Hong Kong. She started her career at Swallow Cosmetics, a Japanese hair-care company. Fanny holds a B.A. in International Business from Shanghai University and an M.B.A. from Shanghai Financial and Economics University and Webster University.