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Our Team

Jennie Laar

Jennie Laar

Senior Vice President, Chief Commercial Officer,
e.l.f. Beauty

Jennie joined e.l.f. Beauty in 2022. A global sales and merchandising expert with over 25+ years’ experience in beauty and retail, Jennie was most recently at Forma Brands, where she was Senior Vice President, Global Wholesale. During her tenure, Jennie elevated the organization’s capabilities as the business evolved from one brand to a multi-brand portfolio. She was instrumental in developing the strategy and execution, growing Morphe into a multi-million dollar wholesale business. Prior to Forma Brands, she served as the Vice President, Sales & Merchandising at Bare Escentuals. She also spent over 9 years at The Body Shop focused on Global Product Management and Merchandising. Jennie holds a B.A. in Modern European Studies from Nottingham Trent University.

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In The News

e.l.f. Cosmetics First-Ever #CryptoCosmetics Collection

e.l.f. Cosmetics First-Ever #CryptoCosmetics Collection

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In The News

W3LL PEOPLE Reveals a New Look, New Formulas and New Products

W3LL PEOPLE Reveals a New Look, New Formulas and New Products

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In The News

e.l.f. Cosmetics x Chipotle launch a limited edition makeup collection

e.l.f. Cosmetics x Chipotle launch a limited edition makeup collection

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In The News

e.l.f. Beauty outperforms mass challengers in third-quarter earnings

e.l.f. Beauty outperforms mass challengers in third-quarter earnings

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In The News

Alicia Keys Adds 6 New Products to Her Skincare Line—Complete With Self-Care Affirmations

Alicia Keys Adds 6 New Products to Her Skincare Line—Complete With Self-Care Affirmations

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In The News

e.l.f. Cosmetics Becomes First Beauty Brand on Triller

e.l.f. Cosmetics Becomes First Beauty Brand on Triller

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Commitments

Embody Our Ethics

EMBODY OUR ETHICS

We do the right thing for all people, the planet and our furry friends.

We support equality across all cultures, races, religions, genders/ orientations, ages and abilities. We take a clear stance on human rights and support non-profits that help underserved communities. We meet and exceed all labor and compliance requirements. We make vegan and cruelty-free products. We partner with organizations that protect animals. We are building on the success of Project Unicorn and continuing to increase focus on recycle/reuse/reduce efforts. We avoid environmentally harmful practices and ingredients.

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Commitments

Empower Others

EMPOWER OTHERS

We provide equal opportunities for growth and success.

We are committed to growth and development through ongoing coaching, mentorship and trainings. We identify opportunities for advancement. We elevate and amplify voices of our community, rising entrepreneurs, influencers, and external partners. We support underserved communities by partnering with like-minded organizations on a national and, when possible, international level. We have created a strategic partnership with Girls Inc. and The HAPPPY Organization.

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Commitments

Encourage Self Expression

ENCOURAGE
SELF EXPRESSION

We celebrate diversity and make the best of beauty accessible.

We celebrate the unique beauty, voice and value of every eye, lip, and face. We make the best of beauty accessible. We partner with and feature diverse models & influencers. We embrace diversity of culture, race, religion, gender/orientation, age, ability and thought. We hire diverse employees at all levels. We invest and participate in diversity, equity and inclusion (DEI) education and Unconscious Bias training. We engage our employees in the development of purpose-driven marketing programs and communications.