Jennie Laar
Senior Vice President, Chief Commercial Officer,
e.l.f. Beauty
Jennie joined e.l.f. Beauty in 2022. A global sales and merchandising expert with over 25+ years’ experience in beauty and retail, Jennie was most recently at Forma Brands, where she was Senior Vice President, Global Wholesale. During her tenure, Jennie elevated the organization’s capabilities as the business evolved from one brand to a multi-brand portfolio. She was instrumental in developing the strategy and execution, growing Morphe into a multi-million dollar wholesale business. Prior to Forma Brands, she served as the Vice President, Sales & Merchandising at Bare Escentuals. She also spent over 9 years at The Body Shop focused on Global Product Management and Merchandising. Jennie holds a B.A. in Modern European Studies from Nottingham Trent University.
