Social Impact

At e.l.f. Beauty, celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company.

By standing with every eye, lip, face and paw, we are committed to creating a culture internally—and in the world around us—where all individuals are encouraged to express their truest selves and are empowered to succeed, and where we strive to do the right thing for people, the planet and our furry friends.

e.l.f. Beauty stands with every eye, lip, face and paw.


We celebrate diversity and make the best of beauty accessible.


We provide equal opportunities for growth and success.


We strive to do the right thing for all people, the planet and our furry friends.

our people and communities.

Our talented teammates are at the core of our business strategy and we believe it is important that our team reflects the diverse consumers we serve. Our commitment to diversity, equity, and inclusion starts at the top with a highly skilled and diverse Board of Directors. We are proud to be one of only five public companies in the U.S. with a Board that has over 55% women and over 20% Black or African American representation (out of nearly 4,000 public companies). We’re also proud that our employee base, which is over 75% women, over 40% diverse, and over 60% Millenial and Gen Z is representative of the young, diverse consumers we serve. We are committed to continuously increase the representation of women and visible minorities in our workforce.

In addition to our internal programs, we partner with several organizations to support our communities and to promote the principles of diversity, equality and inclusion, especially in our youth. In the year ending March 31, 2021, we donated over $270,000 to various charities around the world.

the planet.

As we drive industry-leading innovation, we are continuing to evaluate ways to reduce our overall environmental impact. Through our “Project Unicorn” initiatives, we have made e.l.f. Cosmetics easier for consumers to shop on shelf while also driving our sustainability efforts forward. By thinking outside the box – and ultimately getting rid of the box – we’ve eliminated an estimated 650,000 pounds of packaging waste by removing secondary cartons, vacuum formed trays and paper insert cards, slimming down secondary packaging, and designing a patented approach to display products. We have reduced packaging for over 200 SKUs across multiple categories thus far. We are committed to advancing our sustainability initiatives and continuing to find ways to minimize our environmental impact.

our furry friends.

We are proud to be a 100% cruelty-free company. We do not conduct or tolerate any tests on animals, nor do we use any ingredients that are tested on animals in any of our products.

Each of our brands (e.l.f. Cosmetics, Keys Soulcare and WƎLL People) is certified by People for the Ethical Treatment of Animals (PETA) as “Global Animal Test-Free”, a label given to companies and brands who have verified that their own facilities and their suppliers do not conduct, commission, pay for, or allow any tests on animals for their ingredients, formulations, or finished products. e.l.f. Cosmetics is also certified by PETA as “Global Animal Test-Free and Vegan”, which recognizes companies and brands that not only ban animal tests but also refuse to use any animal-derived ingredients, such as honey, beeswax, or carmine, in its products.

“What I love about e.l.f. as a true disrupter is that we have always taken a much more democratic view of beauty with a deep commitment to diversity and inclusion. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. I’m incredibly proud of our team for building upon that DNA and taking a thoughtful approach to build our corporate social responsibility practices and efforts. We are just getting started on our ESG journey and I can’t wait to share our progress as we move forward.”

Tarang Amin, Chairman and CEO, e.l.f. Beauty

To read more about our environmental, social, and governance (ESG) practices and programs, please see our policies below:

Animal Welfare and Testing Policy

Diversity, Equity and Inclusion Policy

Environmental Policy

Human Capital Training & Development Policy

Human Rights Policy

Labor Management Policy

Occupational Health & Safety Policy

Political Advocacy & Giving Policy

Product Quality, Safety & Innovation Policy

Supplier Code of Conduct