OUR PURPOSE
e.l.f. Beauty stands with every eye, lip, face, paw and fin.
Our Commitments
Encourage Self Expression
We celebrate diversity and make the
best of beauty accessible.
Our team reflects
the diverse communities we serve.
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Our team reflects the diverse consumers we serve
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We strive to break boundaries, create inclusion and empower individuals to be their authentic selves.
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Our Commitments
Empower Others
We provide equal opportunities for
growth and success.
Our team of talented
superheroes fuel
our business strategy.
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We strive to empower
the next generation
of bold leaders.
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We are committed to donating 2% of our profits each year to drive positive impact in our communities.
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Well People is proud to team up with Lipstick Angels, a nonprofit organization that compassionately supports those affected by cancer by providing beauty and wellness services, to create two lip shades where 100% of the proceeds go to Lipstick Angels.
Check out Well People’s Lip Nurture Hydrating Balm and Optimist Lipstick, both in shade Brave.
Check out Well People’s Lip Nurture Hydrating Balm and Optimist Lipstick, both in shade Brave.
ojos. labios. cara.
To celebrate every ojos, labios y cara, e.l.f. teamed up with Latin music sensation Manuel Turizo to create an anthem dedicated to the global Latinx community.
e.l.f. is proud to donate to the Maestro Cares Foundation, an organization close to Manuel’s heart, that is dedicated to improving the quality of life for disadvantaged children and communities in Latin America and the U.S.
e.l.f. is proud to donate to the Maestro Cares Foundation, an organization close to Manuel’s heart, that is dedicated to improving the quality of life for disadvantaged children and communities in Latin America and the U.S.
Our Commitments
Embody Our Ethics
We strive to do the right thing for people, the planet and our furry friends.
We are committed to reducing the amount of packaging that we use
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We are the first beauty brand to have a third-party manufacturing facility
Fair Trade Certified™
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We are making sustainability a focus throughout our supply chain.
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