the power of e.l.f.luence
Our power to create a different kind of company lies in our e.l.f.luence —living our ethos and always believing that anything is e.l.f.ing possible.
WHO WE ARE
OUR PERSONA
a bold disruptor with
a kind heart
FEARLESS & HEARTFUL
Our Brands
WHAT WE DO
OUR VISION
To create a different kind of beauty company by building brands
that disrupt norms, shape culture & connect communities through positivity,
inclusivity
and accessibility
OUR MISSION
We make the best
of beauty accessible
to every eye, lip,
face
and skin concern.
WHY WE DO IT
OUR PURPOSE
e.l.f. Beauty stands with every eye, lip, face, paw and fin.
Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company.
Our Values
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Delight Our Community
Our community inspires and informs everything we do. We include, encourage and celebrate every eye, lip and face.
-
Do the Right Thing
In our actions and words, we lead with honesty and integrity. We stand up for what we believe and use our platform to make a positive difference.
-
Embrace Change
Experimentation is fundamental to our growth. We fearlessly and bravely conquer new frontiers because we believe anything is e.l.f.ing possible.
-
Execute with
Quality & SpeedOur community knows us by what they see, touch and experience. We are passionate about doing things well and at e.l.f. speed.
-
Champion High
Performance TeamworkWe treat each other with respect and leverage each other’s strengths. We are open, honest and direct in the spirit of helping the team succeed.
HOW WE DO IT
Our Superpowers
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Premium Quality
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Extraordinary Prices
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Universal Appeal
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Vegan
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Cruelty Free
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e.l.f. Clean
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Fair Trade Certified
Our Strategic Imperatives
-
Build Brand Demand
-
Power DIGITAL
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LEAD INNOVATION
-
DRIVE PRODUCTIVITY
-
Deliver Profitable Growth
anything is
e.l.f.ing possible 🚀
