We build brands designed to disrupt industry norms, shape culture and connect communities through positivity, inclusivity and accessibility.
Our products are clean, cruelty-free and offer unparalleled quality for price.
OUR SUPERPOWERS
Premium
Quality
Clean
Cruelty-free
Accessible
Prices
Universal
Appeal
OUR VALUES
Delight Our
Consumer
Our consumers inspire and inform us. They are the reason we are here and at the heart of everything we do.
Do the
Right Thing
In our actions and words, we lead with honesty and integrity. We don’t take shortcuts.
Work Together
to Win
We treat each other with respect and leverage each other’s strengths. We are open, honest and direct in the spirit of helping the team succeed.
Execute with Speed
and Quality
Consumers know us by what they see, touch and experience. Execution matters and we are passionate about doing things well and with speed.
OUR HISTORY
The OG Digital Disruptor
It started in 2004 with e.l.f. Cosmetics — a renegade brand with the idea of selling premium cosmetics, for $1, over the internet.
Our Initial Public Offering
In 2016, NYSE: ELF made its debut with a strong initial public offering on the New York Stock Exchange.
From Single To Multi-Brand
In 2020, we expanded our portfolio with clean beauty pioneer, W3LL PEOPLE, and Keys Soulcare, a lifestyle beauty brand with Alicia Keys.
Meet the e.l.f. Beauty Team
We’re committed to creating a culture where all are encouraged to express their truest selves, are empowered to succeed and do the right thing.
Our Brands
e.l.f. Beauty stands with every eye, lip, face and paw.
Celebrating the beauty of every eye, lip, face and paw is fundamental
to our DNA. It’s in our name and inspires us as a company.
Awards
‘TAKING STOCK WITH TEENS’ SURVEY #1 COSMETIC BRAND
WORLD’S MOST
INNOVATIVE COMPANIES
BEAUTY BRAND OF THE YEAR
MOST LOVED COMPANY
BEAUTY BRAND OF THE YEAR
(IN MASS) 2022
