About

We build brands designed to disrupt industry norms, shape culture and connect communities through positivity, inclusivity and accessibility.

Our products are clean, cruelty-free and offer unparalleled quality for price.

OUR SUPERPOWERS

Premium
Quality
Clean
Cruelty-free
Accessible
Prices
Universal
Appeal

OUR VALUES

Delight Our
Consumer

Our consumers inspire and inform us. They are the reason we are here and at the heart of everything we do.

Do the
Right Thing

In our actions and words, we lead with honesty and integrity. We don’t take shortcuts.

Work Together
to Win

We treat each other with respect and leverage each other’s strengths. We are open, honest and direct in the spirit of helping the team succeed.

Execute with Speed
and Quality

Consumers know us by what they see, touch and experience. Execution matters and we are passionate about doing things well and with speed.

OUR HISTORY

The OG Digital Disruptor

It started in 2004 with e.l.f. Cosmetics — a renegade brand with the idea of selling premium cosmetics, for $1, over the internet.

Our Initial Public Offering

In 2016, NYSE: ELF made its debut with a strong initial public offering on the New York Stock Exchange.

From Single To Multi-Brand

In 2020, we expanded our portfolio with clean beauty pioneer, W3LL PEOPLE, and Keys Soulcare, a lifestyle beauty brand with Alicia Keys.

Meet the e.l.f. Beauty Team

We’re committed to creating a culture where all are encouraged to express their truest selves, are empowered to succeed and do the right thing.

Our Brands

e.l.f. Beauty stands with every eye, lip, face and paw.

Celebrating the beauty of every eye, lip, face and paw is fundamental
to our DNA. It’s in our name and inspires us as a company.

Awards

2020 NEWSMAKER OF THE YEAR
#7 MARKETER OF THE YEAR
1 OF 10 TOP MARKETERS IN 2020

2020 Beauty Awards

BEST DRUGSTORE CONCEALER OF ALL TIME

2020 Webby & People’s Voice Award

#EYESLIPSFACE TIKTOK CHALLENGE

2020 Best of Beauty Award

E.L.F. LIQUID EYE GLITTER & W3LL PEOPLE EXPRESSIONIST VOLUMIZING MASCARA

2020 Top 50 Changemakers in Beauty & Retail

KORY MARCHISOTTO

2020 Women Worth Watching

MANDY FIELDS

2020 Beauty Innovator of the Year

E.L.F. MATTE PUTTY PRIMER