the power of e.l.f.luence
Our power to create a different kind of company lies in our e.l.f.luence —living our ethos and always believing that anything is e.l.f.ing possible.
WHO WE ARE
a bold disruptor with
a kind heart
FEARLESS & HEARTFUL
WHAT WE DO
To create a different kind of beauty company by building brands
that disrupt norms, shape culture & connect communities through positivity,
We make the best
of beauty accessible
to every eye, lip,
and skin concern.
WHY WE DO IT
e.l.f. Beauty stands with every eye, lip, face, paw and fin.
Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company.
Delight Our Community
Our community inspires and informs everything we do. We include, encourage and celebrate every eye, lip and face.
Do the Right Thing
In our actions and words, we lead with honesty and integrity. We stand up for what we believe and use our platform to make a positive difference.
Experimentation is fundamental to our growth. We fearlessly and bravely conquer new frontiers because we believe anything is e.l.f.ing possible.
Quality & Speed
Our community knows us by what they see, touch and experience. We are passionate about doing things well and at e.l.f. speed.
We treat each other with respect and leverage each other’s strengths. We are open, honest and direct in the spirit of helping the team succeed.
HOW WE DO IT
Fair Trade Certified
Our Strategic Imperatives
Build Brand Demand
Deliver Profitable Growth