We are a bold disruptor with a kind heart. Fearless and heartful.
Our ethos
Our persona: who we are
Our vision: where we're going
To create a different kind of beauty company by building brands that disrupt norms, shape culture and connect communities through positivity, inclusivity and accessibility.
Our mission: what we do
We make the best of beauty accessible to every eye, lip and face.
Our purpose
We make the world a better place for every eye, lip and face.
Encourage self expression
We celebrate diversity and make the best of beauty accessible.
Embody our ethics
We strive to do the right thing for people, the planet and our furry and finned friends.
Empower others
We provide equal opportunities for growth and success.
We're purpose-led and results-driven.
Win as one team, one dream.
We partner without boundaries. We’re driven by a shared vision and tied to shared outcomes. No one is constrained by role or title. We meet the moment and treat our partners as part of the team.
Champion high-performance teamwork.
We make each other better. We build passionate relationships, engage in healthy conflict and embrace mutual accountability in service of stronger performance and shared success.
Delight our community.
We operate with zero distance. We stay deeply connected to the people we serve. We remove friction between insight and action, with leaders as accessible to our community as they are to our own teams.
Do the right thing.
We stand up for what we believe in. We lead with a kind heart. We courageously use our platform to make a positive difference in the communities we serve.
Embrace change.
We’re humble and hungry. We are driven by curiosity and never assume we have all the answers. We fearlessly conquer new frontiers because we believe anything is e.l.f.ing possible.
Move at e.l.f. speed.
We lead with a bias for action. We move fast with intention. We choose progress over perfection because correcting a decision is always faster than waiting to make one.
We do right by our people and our planet.
Premium quality
We have the unique ability to deliver better-than-prestige holy grails.
Accessible pricing
Our jaw-dropping value is the ultimate e.l.f. OMG.
Universal appeal
We are for every eye, lip and face.
Easily accessible
We make the best of beauty accessible.
e.l.f. clean
Our products are formulated with ingredients that have the health and safety of our consumers in mind. e.l.f. clean means we do not use 2500+ ingredients, beyond what is restricted by both the US FDA and EU Cosmetic Regulation.
Cruelty free
We never test on animals and all of our brands across the entire e.l.f. Beauty portfolio are proudly double-certified as cruelty free by PETA and Leaping Bunny.
Fair Trade Certified™
With 73% of e.l.f. Beauty product units (over 900 SKUs!) made in Fair Trade Certified™ facilities, we are the first and only beauty company to have 6 third-party manufacturing facilities Fair Trade Certified™.
The fearless leaders of this rocketship.
