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e.l.f. Beauty stands with every eye, lip, face and paw.

Celebrating the beauty of every eye, lip, face and paw is fundamental
to our DNA. It’s in our name and inspires us as a company.

We’re stripping down to next to nothing.

Since Project Unicorn’s launch in February 2019, e.l.f. Beauty has eliminated over 1,000,000 pounds of packaging waste!

Latest News

e.l.f. Beauty Raises Full-year Forecast
In The News

e.l.f. Beauty Raises Full-year Forecast

e.l.f. Beauty Releases First-Ever Impact Report
In The News

e.l.f. Beauty Releases First-Ever Impact Report

Keys Soulcare Introduces its First Daily Moisturizer with SPF30 to Protect Your Light
In The News

Keys Soulcare Introduces its First Daily Moisturizer with SPF30 to Protect Your Light