WELL People

Plant-powered,
high-performance
cosmetics and skincare.

Clean beauty
powered by plants.

A clean beauty pioneer since 2008 with 100+ EWG VERIFIED™ products, we believe all people can be well people.

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Super clean.
Super natural.

We’ve raised the standard for high-performance, plant-powered cosmetics – always clean, vegan, cruelty-free and Fair Trade Certified™.

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FEATURED PRODUCTS

EXPRESSIONIST PRO MASCARA

A boundary breaking formula is the answer for bold, feathery lashes.

$19

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BIO POWDER FOUNDATION

The benefits of a hydrating cream and the staying power of a liquid foundation.

$25

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REVITALIZING DEW SNOW MUSHROOM EYE GEL-CREAM

Lightweight eye cream that targets fine lines for a bright, radiant appearance.

$18

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WHERE TO BUY