Well People is derm-developed, clean and vegan, but most importantly, it’s made for us. All of us. We believe in high-performing, accessible, plant-powered beauty for all.
Well People has been making award-winning, high-performance clean beauty, powered by plants long before it was cool.
Our product philosophy.
Well People Clean.
We are setting standards industry-wide by meeting the highest standard of clean. We have the most EWG-Verified® color cosmetic products of any beauty brand, and our formulas are made without 2,500+ restricted ingredients.
Plant powered.
Powered by plants, these rich hybrid formulas hydrate and nourish skin for a glowing, healthy look.
Derm Developed.
Our ingredient selection is thoughtfully developed to fit EWG standards with Co-Founder, Renée Snyder, M.D. Dr. Snyder has 20+ years of industry expertise and her formulations combine the best of plant-based and science-backed ingredients.
Pregnancy Friendly.
Our products are pregnancy friendly and formulated without phthalates, paragons, oxybenzone, triclosan, phenols, retinoids and hydroquinone.
Plant-powered performance.
Look Good. Live Well.
“We started Well People in 2008 with one goal in mind, and that was to make beauty better. We have created greater access to mindful, plant powered and performance driven cosmetics that are as clean as it gets.’”
Shirley Pinkson
Co-Founder of Well People