Because all people
can be well people.
Plant-powered. Super clean. High performance.
We’ve been making award-winning beauty from premium, plant-powered ingredients long before it was cool. Artistry-proven and dermatologist-developed formulas that improve your skin’s long-term health and respect the planet. Potent, multi-tasking products that put your skin first. Guaranteed Clean, Cruelty-Free, and Gluten-Free. With 35+ EWG VERIFIED™ products, we’re on a mission to be accessible to all, ensuring more people have the ability to choose clean and be well.
We make super
A clean beauty pioneer, WELL PEOPLE has raised the standard for high-performance, plant-powered, cruelty-free cosmetics since 2008. Currently available online at WELLPEOPLE.com, Amazon.com and Ulta.com, and in select Target, The Detox Market, and Credo Beauty stores. As part of the e.l.f. Beauty portfolio, the brand will be accessible to even more consumers.
EXPRESSIONIST PRO MASCARA
A boundary breaking formula is the answer for bold, feathery lashes.
BIO POWDER FOUNDATION
The benefits of a hydrating cream and the staying power of a liquid foundation.
POWER PALETTE EYESHADOW
Versatile, eye-catching pigment inspired by the earthy vibes of Santa Fe.