e.l.f. was born to disrupt. It is our DNA. We’re not just redefining beauty standards; we’re democratizing access to holy grails at mic-drop prices. We disrupt norms, shape culture and connect communities — empowering every eye, lip and face to express their truest (s)e.l.f.
We have the unique ability to deliver better-than-prestige holy grails.
Our jaw-dropping value is the ultimate e.l.f. OMG.
We are for every eye, lip and face.
A gel-based, hydrating face primer that smooths skin while gripping your makeup.
Bi-phase makeup setting spray with a hydrated, dewy finish.
3-in-1 plumper, gloss, and balm delivers sheer color and shine.
A long-lasting, hydrating liquid foundation that delivers just-right, medium buildable coverage and a satin finish.
e.l.f. X Tinder Turn Up the Heat with New Collaboration.
Gen Z’s #1 cosmetics brand and the world’s most popular dating app join forces
Read more
