Trend-driven mass
beauty for every eye,
lip and face.
Welcome to the
beautyverse.
Since 2004, e.l.f. Cosmetics has made the best of beauty accessible to every eye, lip and face so that everyone can own their beauty — without compromise.
VISIT ELFCOSMETICS.COM
Be extra without
paying extra.
We make clean, prestige-inspired cosmetics at extraordinary prices — always vegan, cruelty-free and Fair Trade Certified™.
READ MOREFEATURED PRODUCTS
POWER GRIP PRIMER
America’s #1 Best Selling Product. Gel face primer for long-lasting makeup.
$10