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LET'S E.L.F.ING GOOO. LET'S E.L.F.ING GOOO. LET'S E.L.F.ING GOOO. LET'S E.L.F.ING GOOO.
E.L.F. Rocket
elf-logo

Creating
a different
kind of
beauty
company.

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We disrupt
norms.
Shape culture.
Connect
communities.

Headline with Icons Section

Through
positivity,
inclusivity and
accessibility.

Explore our brands

e.l.f. Cosmetics

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Premium-quality makeup at mic-drop prices.

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e.l.f. SKIN

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e.l.f. skin

Premium-quality skincare at get-real prices.

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Well People

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Well People

High-performance clean beauty, powered by plants.

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Keys Soulcare

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Keys Soulcare

Holistic beauty and skincare created with Alicia Keys.

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Naturium

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Biocompatible, clinically-effective skincare.

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Divine Skintervention

e.l.f. SKIN's largest brand awareness campaign to date, stars actress and comedian Megan Stalter

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You don’t wanna miss this.