Most Powerful Beauty Brand
America’s Best Mid-Sized Company
Most Loved Beauty Company
Marketing Innovator of the Year
Beauty Brand of the Year, Mass
e.l.f. Beauty stands with every eye, lip, face and paw.
Celebrating the beauty of every eye, lip, face and paw is fundamental
to our DNA. It’s in our name and inspires us as a company.
We’re stripping down to next to nothing.
Since Project Unicorn’s launch in February 2019, e.l.f. Beauty has eliminated over 1,000,000 pounds of packaging waste!
In The News
e.l.f. Beauty Raises Full-year Forecast