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Top 27 Most Innovative CMOs in the World

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Year In Review

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e.l.f. Beauty stands with every eye, lip, face and paw.

Celebrating the beauty of every eye, lip, face and paw is fundamental
to our DNA. It’s in our name and inspires us as a company.

We’re stripping down to next to nothing.

Since Project Unicorn’s launch in February 2019, e.l.f. Beauty has eliminated an estimated 650,000+ pounds of packaging waste!