Our Brands
2020
Year In Review
Watch Now 


e.l.f. Beauty stands with every eye, lip, face and paw.
Celebrating the beauty of every eye, lip, face and paw is fundamental
to our DNA. It’s in our name and inspires us as a company.

We’re stripping down to next to nothing.
Since Project Unicorn’s launch in February 2019, e.l.f. Beauty has eliminated over 1,000,000 pounds of packaging waste!