As a clean beauty pioneer, Well People leads the way with high-performing, plant-powered skincare and makeup — including over 100+ EWG Verified® formulas free of synthetic fillers, sulfates, preservatives, and fragrances.
Well People has been making award-winning, high-performance beauty powered by plants long before it was cool.
Our product philosophy.
Well People Clean.
We are setting standards industry-wide by meeting the highest standard of clean. We have the most EWG-Verified® color cosmetic products of any beauty brand, and our formulas are made without 2,500+ restricted ingredients.
Plant powered.
Raspberry seed oil. Aloe juice. Shea butter. Those are just a few of the plant-powered ingredients inside our high-performance formulas that we carefully select for their skin-loving properties.
Derm Developed.
Our ingredient selection is thoughtfully developed to fit EWG standards with Co-Founder, Renee Snyder, M.D. Dr. Renée has 20+ years of industry expertise and her formulations combine the best of plant-based and science-backed ingredients.
Best sellers
Best sellers
Plant-powered performance.
Shop nowLush Lip Tinted Oil
A moisturizing oil that delivers a sheer wash of color and glossy finish.
Shop nowBio Tint SPF 30 Tinted Moisturizer
Light-to-medium coverage that provides hydration and SPF in one step.
Shop nowExpressionist Pro Mascara
Long-lasting formula that defines and precisely separates lashes.
Sustainability
Sustainability
Look Good. Live Well.
“We started Well People in 2008 with one goal in mind, and that was to make beauty better. We have created greater access to mindful, plant powered and performance driven cosmetics that are as clean as it gets.’”
Shirley Pinkson
Co-Founder of Well People