Fanny Xu
Vice President, General Manager, China Operations, e.l.f. Beauty
Fanny joined e.l.f. Beauty in 2014. In her current role, she oversees China office operations including production planning, logistics, new product development, purchasing, quality and R&D. Fanny joined e.l.f. Beauty from Mary Kay Trading (Shanghai) where she was General Manager. Prior to that, Fanny was at Johnson & Johnson Medical as the Associate Supply Chain Director, Greater China. Before this, she was a sales manager at Holly, an iron and steel company headquartered in Hong Kong. She started her career at Swallow Cosmetics, a Japanese hair-care company. Fanny holds a B.A. in International Business from Shanghai University and an M.B.A. from Shanghai Financial and Economics University and Webster University.
