We make the best of beauty accessible to every eye, lip and face. To encourage self expression, empower others and embody our ethics.
Brands
Our journey
The story of a beauty brand turned bold challenger.
2025
2025 overview
2023 overview
2022 overview
2021 overview
2019 overview
2018 overview
2017 overview
2016 overview
2015 overview
e.l.f. opens its first international office in Shanghai.
2014 overview
2012 overview
Making mega moves into new retailers across the country.
2010 overview
e.l.f. launches in 700 Targets nationwide.
2007 overview
Boom. We're a multi-million dollar company.
2004 overview