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Well People

a woman laying in grass holding a white flower in her teeth

Well People has been making award-winning, high-performance beauty powered by plants long before it was cool.

As a clean beauty pioneer, Well People leads the way with high-performing, plant-powered skincare and makeup — including over 100+ EWG Verified® formulas
free of synthetic fillers, sulfates, preservatives, and fragrances.

Our product philosophy.

  • Well People Clean.

    We are setting standards industry-wide by meeting the highest standard of clean. We have the most EWG-Verified® color cosmetic products of any beauty brand, and our formulas are made without 2,500+ restricted ingredients.

  • Plant powered.

    Raspberry seed oil. Aloe juice. Shea butter. Those are just a few of the plant-powered ingredients inside our high-performance formulas that we carefully select for their skin-loving properties.

  • Derm Developed.

    Our ingredient selection is thoughtfully developed to fit EWG standards with Co-Founder, Renee Snyder, M.D. Dr. Renée has 20+ years of industry expertise and her formulations combine the best of plant-based and science-backed ingredients.

Best sellers

Best sellers

Plant-powered performance.

well people card container for best sellers
  • Lush Lip Tinted Oil

    A moisturizing oil that delivers a sheer wash of color and glossy finish.

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  • Bio Tint SPF 30 Tinted Moisturizer

    Light-to-medium coverage that provides hydration and SPF in one step.

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  • Expressionist
Pro Mascara

    Long-lasting formula that defines and precisely separates lashes.

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Sustainability

Sustainability

Look Good. Live Well.

well people card container for sustainability
  • High Standards of Clean

    100+

    EWG Verified® products

  • Clean ingredients

    2500+

    ingredients excluded from our formulations

  • Fair Trade Certified™

    We work with Fair
Trade Certified™ facilities to ethically source all of our ingredients.

We started Well People in 2008 with one goal in mind, and that was to make beauty better. We have created greater access to mindful, plant powered and performance driven cosmetics that are as clean as it gets.’

Shirley Pinkson

Co-Founder of Well People

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