Affordable, Clean Skincare by e.l.f. SKIN - e.l.f. Beauty

woman holding up elf skin holy hydration product

e.l.f. SKIN makes the best of skincare for real-life routines at get-real prices.

We’re shaking up skincare with straightforward routines and multi-benefit products made WITH the people, FOR the people. Serving quality ingredients and quality formulas for every kind of skin goal — at e.l.f. OMG prices.

Our product philosophy.

Premium-quality
We make high-performing, holy grail skincare products that deliver results without compromise.
Real-life routines
Because we relate to our community’s lifestyle, we provide multi-benefit products that simplify skincare with formulas that work for visible results.
Get-real prices
We deliver skincare that’s the total package and doesn’t break the bank.

Best sellers

Be e.l.f. confident in your skin.

Thirst Burst Drops
Multi-use, hydrating gel serum drops that reveal a juicy, radiant complexion both instantly and over time.
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Holy Hydration! Makeup Melting Cleansing Balm
A solid cleansing balm that melts into a luxurious oil to easily melt away makeup.
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Suntouchable Whoa Glow SPF 30
A lightweight, broad-spectrum SPF 30 sunscreen that doubles as a makeup primer and leaves skin with a glowing radiance.
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Vitamin C + E + Ferulic Serum
A potent, brightening serum formulated with 15% vitamin C, 1% vitamin E and 0.5% ferulic acid for radiant, even-looking skin.
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Holy Hydration! Face Cream Fragrance Free
A lightweight, fragrance-free moisturizer that nourishes and plumps skin while delivering lasting hydration.
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Sustainability

Packaging with a purpose.

Packaging Sustainability
57%
lighter jar for Holy Hydration! Face Cream.
Recycled Content
50%
PCR plastic used in Youth Boosting Advanced Night Retinoid Serum.
Recycling
How2Recycle^® makes it e.l.f.ing easy to break down packaging.

“With its affordable price points, I can finally advise my patients that powerful skincare and quality ingredients are actually within reach!”

Jing (Jenny) Liu, MD

Board-certified Dermatologist

e.l.f. SKIN

e.l.f. SKIN makes the best of skincare for real-life routines at get-real prices.

Our product philosophy.

Premium-quality

Real-life routines

Get-real prices

Best sellers

Best sellers

Be e.l.f. confident in your skin.

Tap into what's new.

Sustainability

Sustainability

Packaging with a purpose.

Never miss out on e.l.f. SKIN.

Express your e.l.f.