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e.l.f. SKIN

woman holding up elf skin holy hydration product
woman holding up elf skin holy hydration product

e.l.f. SKIN makes the best of skincare for real-life routines at get-real prices.

Shop elfskin.com

We’re shaking up skincare with straightforward routines and multi-benefit products made WITH the people, FOR the people. Serving quality ingredients and quality formulas for every kind of skin goal — at e.l.f. OMG prices.

Our product philosophy.

  • Premium-quality

    We make high-performing, holy grail skincare products that deliver results without compromise.

  • Real-life routines

    Because we relate to our community’s lifestyle, we provide multi-benefit products that simplify skincare with formulas that work for visible results.

  • Get-real prices

    We deliver skincare that’s the total package and doesn’t break the bank.

Best sellers

Best sellers

Be e.l.f. confident in your skin.

elf skin card container for best sellers

  • Thirst Burst Drops

    Multi-use, hydrating gel serum drops that reveal a juicy, radiant complexion both instantly and over time. 

    Shop now

  • Holy Hydration! Makeup Melting Cleansing Balm

    A solid cleansing balm that melts into a luxurious oil to easily melt away makeup.

    Shop now

  • Suntouchable Whoa Glow SPF 30

    A lightweight, broad-spectrum SPF 30 sunscreen that doubles as a makeup primer and leaves skin with a glowing radiance.

    Shop now

  • Vitamin C + E + Ferulic Serum

    A potent, brightening serum formulated with 15% vitamin C, 1% vitamin E and 0.5% ferulic acid for radiant, even-looking skin.

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  • elf skin card for holy hydration

    Holy Hydration! Face Cream Fragrance Free

    A lightweight, fragrance-free moisturizer that nourishes and plumps skin while delivering lasting hydration.

    Shop now

Tap into what's new.

  • e.l.f. Celebrates One Year in Mexico at Sephora

    e.l.f. is doubling down on its commitment to democratize access to beauty with the launch of e.l.f. SKIN and e.l.f. Cosmetics beauty tools in Sephora Mexico—marking the one-year anniversary of e.l.f. Cosmetics’ debut in the region.

    Read more

  • e.l.f. SKIN launched campaign for new, award-winning serum

    The star of the campaign is e.l.f. SKIN's Bright Icon Vitamin C + E + Ferulic Serum

    Read more

  • e.l.f. SKIN Roasts the Sun in New Comedy Special

    Hosted by Marie Faustin and featuring Meghan Trainor, Heidi N’ Closet, and more—this SPF PSA by e.l.f. Made is bringing heat with humor

    Read more

Sustainability

Sustainability

Packaging with a purpose.

Background

  • Packaging Sustainability

    57%

    lighter jar for Holy Hydration! Face Cream.

  • Recycled Content

    50%

    PCR plastic used
in Youth Boosting Advanced Night Retinoid Serum.

  • Recycling

    How2Recycle® makes it e.l.f.ing easy to break down packaging.

“With its affordable price points, I can finally advise my patients that powerful skincare and quality ingredients are actually within reach!”

Jing (Jenny) Liu, MD

Board-certified Dermatologist

woman smiling biting her tongue holding elf skin product
woman smiling biting her tongue holding elf skin product

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