01
raising the standard
We have the unique ability to deliver better-than-prestige holy grails without compromise.
we care about ingredients
At e.l.f. Beauty, our products are formulated with ingredients that have the health and safety of our consumers in mind. e.l.f. clean means we do not use 2,500+ ingredients, beyond what is restricted by both the US FDA and EU Cosmetic Regulation.
we are double-certified cruelty free
We never test on animals and all of our brands across the entire e.l.f. Beauty portfolio are proudly double-certified as cruelty free by PETA and Leaping Bunny.
we care about ingredients
At e.l.f. Beauty, our products are formulated with ingredients that have the health and safety of our consumers in mind. e.l.f. clean means we do not use 2,500+ ingredients, beyond what is restricted by both the US FDA and EU Cosmetic Regulation.
we are double-certified cruelty free
We never test on animals and all of our brands across the entire e.l.f. Beauty portfolio are proudly double-certified as cruelty free by PETA and Leaping Bunny.
purpose-led innovation
02
breaking down barriers
Instant access to the best of beauty — all the thrills with no velvet ropes.
what global looks like when everyone’s invited
we’re elastic as e.l.f.
quality doesn’t have to mean prestige prices
We lean into our superpowers, delivering premium quality beauty products at extraordinary prices with broad appeal that are cruelty free and Fair Trade Certified™.
transparency with heart — and the e.l.f.ies feel it
03
powered by community
Of the people, by the people, created with the people.
we operate with zero distance from our community
We listen, learn and lean in.
the people power the pulse
We’re fueled by insight, feedback and the real, diverse voices of our employees and community — shaping what we do next, in real time.
tested by us, made for every eye, lip and face
e.l.f. Labs invites employees to test new formulas and play a hands-on role in shaping the future of our products.
the people power the pulse
We’re fueled by insight, feedback and the real, diverse voices of our employees and community — shaping what we do next, in real time.
tested by us, made for every eye, lip and face
e.l.f. Labs invites employees to test new formulas and play a hands-on role in shaping the future of our products.
📣 CAMPAIGNS & ACTIVATIONS
for every voice and story
We use our platform to lift every voice and reflect every story.