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e.l.f. POPs Into Fragrance & Body Care

e.l.f. Brands is making its move into fragrance and body care with the launch of e.l.f. POP, a collection that transports consumers to sensorial destinations through unique scents.

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Nov 02, 2026

“e.l.f. Made to Stand Out”: e.l.f. Creates Handcrafted Holiday Campaign to Celebrate Self Expression, Individuality and Inclusivity

Oct 20, 2026

e.l.f. Cosmetics Welcomes Kuromi™ to Glow Up! for Her First-Ever Roblox Collaboration Outside Sanrio®’s Universe

Oct 13, 2026

e.l.f. Brands Hits the Pitch for Year Two with Tottenham Hotspur Women

Oct 12, 2026

e.l.f. Cosmetics Launches its First Virtual Styling Experience on ZEPETO: “Express Your e.l.f.”

Oct 09, 2026

e.l.f. SKIN’s Save Your e.l.f. Hypochlorous Mist Helps Soothe Stress in every e.l.f.ing mist-mergency

Oct 08, 2026

e.l.f. Cosmetics and instax Serve Up a Nostalgic Collab Just in Time for Holiday

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"Democratizing access also means making the best of everything accessible to the community we serve. Being connected to our community is our steady heartbeat. We always want to meet them where they are to serve their evolving needs. We call it: Zero Distance.

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