Our team shares ownership, believing that when everyone has a stake in the outcome, anything is possible.
We show up every day as an HPT culture that prioritizes passionate relationships, healthy conflict and mutual accountability. It’s how bold ideas get sharper, teams get stronger and we move at the speed of culture.
We believe in equity for everyone, everywhere. We all have skin in the game.
We act with Zero Distance between leaders, teams and decisions. That means more access, fewer layers and a faster path from bold idea to action.
We believe in equity for everyone, everywhere. We all have skin in the game.
We act with Zero Distance between leaders, teams and decisions. That means more access, fewer layers and a faster path from bold idea to action.
We believe people should not have to choose between quality, values and value.
As our portfolio grows, we bring quality, efficacy, trust and desirability to more categories and communities.
We skip 2,500+ ingredients — far beyond the 11 banned by the U.S. Food and Drug Administration (FDA) and the 2,100+ restricted by the European Union Cosmetic Regulation.
We never test on animals and are proudly double-certified by PETA and Leaping Bunny as cruelty free across the entire e.l.f. Beauty portfolio.
We skip 2,500+ ingredients — far beyond the 11 banned by the U.S. Food and Drug Administration (FDA) and the 2,100+ restricted by the European Union Cosmetic Regulation.
We never test on animals and are proudly double-certified by PETA and Leaping Bunny as cruelty free across the entire e.l.f. Beauty portfolio.
Through research, advocacy and action, we are championing more seats at the table for women and diverse leaders, and connecting the dots between inclusive boards and better business.
Representation at the board of directors level is still rare. e.l.f. Beauty is one of only 19 publicly traded companies among approximately 3,600 in the U.S. with a Board of Directors that looks like ours. (ISS Board Composition Database, September 30, 2026)
We believe business works better when more voices are represented. Change the Board Game brings together research, partners and public action to show that board diversity is not only the right thing to do, it can lead to stronger business outcomes.
Coalition participation, boardroom readiness training and measurable candidate placement help turn visibility into progress.
We started by becoming the first beauty brand with Fair Trade Certified™ factories. Now, we're helping take Fair Trade further across industries.
In October 2026, e.l.f. Beauty and Fair Trade USA brought together leaders from companies across industries at e.l.f.'s Oakland headquarters to explore opportunities to advance Fair Trade.
The gathering created space to exchange ideas and think bigger about how to make a greater difference for workers, their families and communities.
Look who’s e.l.f.ing Hair!
“Our community has been asking us to bring e.l.f.fordable luxury into hair - and we listened,” said Kory Marchisotto, President, e.l.f. Brands.
e.l.f. Cosmetics turns speed into impact
Responding to culture in real time means moving from signal to action with zero friction. In 11 days, e.l.f. turned a cultural conversation into a Big Game moment for a community at the heart of our own.
e.l.f. SKIN disrupts the prestige price gap
Premium-performance skin care at OMG prices challenges the idea that effective skincare has to come with a premium price tag.
rhode rewrites the rules of retail
A record-breaking launch brought rhode’s curated world to store shelves, showing how focus can create outsized demand.
Naturium raises the bar on body care
Naturium brings ingredient-led efficacy to body care, bringing the science of consistent skin care to everyone, every where, every day.
Well People goes beyond clean
With 100+ EWG Verified® plant powered products and Sorette-approved essentials for motherhood, Well People helps people feel confident in clean beauty, without compromising on performance.
🤩 SHAPING CULTURE
We go where our community is, turning positivity, inclusivity and accessibility into cultural momentum.
