We close the gap between leadership, ideas and action, opening the conversation to more voices and creating collective action.
From e.l.f. Beauty leaders to bold voices and kindred spirits like Billie Jean King, Amanda Nguyen, Parity Now, Marcus Collins and Flau'jae Johnson, our Substack brings diverse perspectives together to share ideas, challenge conventions and inspire change.
When more voices shape what's possible, culture moves further.
e.l.f. Beauty brought Change the Board Game to UC Berkeley, reaching 3,000+ students through a campus activation before launching a 12-week course.
Through a $5 million commitment to the Foundation for Women's Health, rhode is helping advance critical research and challenge longstanding gaps in women's healthcare.
e.l.f. Beauty brought Change the Board Game to UC Berkeley, reaching 3,000+ students through a campus activation before launching a 12-week course.
Through a $5 million commitment to the Foundation for Women's Health, rhode is helping advance critical research and challenge longstanding gaps in women's healthcare.
When more girls stay in the game, more women lead in the rooms where decisions get made.
At e.l.f., we’re committed to empowering. legendary. females. to advance gender equality and champion positivity, inclusivity and accessibility
We’re here to level the playing field so everyone wins. Through game-changing partnerships — with the NWSL, Melanie Barcenas, Abby Dahlkemper, Lo’eau LaBonta and Jaedyn Shaw, the Professional Women’s Hockey League and Kendall Coyne Schofield, tennis legend Billie Jean King, professional race car driver Katherine Legge, basketball star Flau'jae Johnson, and others — we’re connecting with like-minded leaders to build a platform that celebrates, elevates and supports women in sports.
Our brands invite people who are discovering, sharing, learning, playing or showing up as themselves into a community built for the every.
Minnesota & Texas State Fair glow-up
e.l.f. brought beauty to America’s most iconic local gatherings, turning product discovery into a moment people could step into and make their own.
rhode summer stations
rhode turned product discovery into public pop-ups across the globe, giving its community a place to gather, connect and belong.
Naturium makes its community the headline
Naturium puts its community front and center, celebrating real product users across its campaigns, including billboards featuring community members throughout Toronto.
zepeto, express your e.l.f.
e.l.f. entered a new frontier with its first virtual styling experience, giving a global, Gen Z community a place to create one-of-a-kind digital identities and push the boundaries of virtual self-expression with head-to-toe e.l.f. looks.
turning up the next generation
With its second original album, Mirror Mix, e.l.f. gives seven rising artists a bigger platform to share their music, reach new audiences and be heard.
putting dancers center stage
As a founding partner of International Dance League's 2026 season, e.l.f. is helping competitive dancers shine with professional glam, creative resources and a bigger platform to showcase their artistry.
AfroNation in full volume
At AfroNation in the UK, e.l.f. celebrated Afrobeats culture, connecting creators, press and fans through a beauty experience rooted in celebration and self-expression.
every face forward
e.l.f. celebrated visibility, joy and self-expression in partnership with Pinterest and the LGBTQIA+ community in Brighton, England.
The e.l.f. UP! world gives the next generation a place to play, create and explore beauty on their own terms.
Since 2020, e.l.f. has been creating a more inclusive space on Twitch, empowering female gamers, amplifying overlooked voices and building community through play, creativity and self-expression.
The e.l.f. UP! world gives the next generation a place to play, create and explore beauty on their own terms.
Since 2020, e.l.f. has been creating a more inclusive space on Twitch, empowering female gamers, amplifying overlooked voices and building community through play, creativity and self-expression.
🤝 CONNECTING COMMUNITIES
We stay close to our communities, listening, giving back and creating moments that help people feel seen, supported and connected.
