Let’s Change the e.l.f.ing Board Game

We’re changing the board game.

A diverse board has a positive impact on the success of a company. That’s why we are working to double the rate at which women and people of color are added to boards by 2027.

Diversity makes e.l.f.ing cent$

Through research, advocacy and programs, we are helping to show that diverse corporate boards lead to positive results.

Explore the Not-So-White Paper

Our initiatives

We're putting in the game-changing work.

Serving Facts! With Billie Jean King
Billie Jean King knows a thing or two about equality and changing the game. Now she’s serving facts. And they’re coming in fast.
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So many Dicks, so few of everyone else
Turns out there are more men named Dick (Richard, Rich, and Rick) on U.S. public boards than entire groups of underrepresented people.
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The Not-So-White-Paper
A first of its kind research study that connects diversity to profitability.
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NACD Accelerate Program
Meet the amazing folks e.l.f. is sponsoring in the NACD Accelerate Program to get boardroom-ready.
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Leading by example.

Our board of directors reflects the communities we serve—that's why our board is 67% women and 44% diverse. Out of about 4,000 publicly traded U.S. companies, we're only one of five companies that can say that. What the e.l.f.?!