Change the board game

We’re changing the e.l.f.ing board game

We stand for every eye, lip and face — that’s why our board of directors is two-thirds women and
one-third diverse. But out of 4200 publicly traded companies in the U.S.,
we are only 1 of 4 that can say that. What the e.l.f.?!

Play video

SO
MANY
DICKS

SO FEW OF
EVERYONE ELSE

There are a lot of Richards on publicly-traded boards.

It’s okay to be a Dick, we just need to make room for other people. So we’re changing the e.l.f.ing board game.
LEARN MORE HERE

Women
make up
ONLY
27% of U.S.
corporate

boards

Source: 2023 BoardEx Non-Executive Director Database analysis of UD publicly traded companies on NASDAQ + NYSE (N = 36,957)

Gender-Diverse
boards are
27% more likely

to outperform
financially

Source: McKinsey & Company, December 2023

The average
U.S corporate
board is
88% white

Source: 2023 BoardEx Non-Executive Director Database analysis of UD publicly traded companies on NASDAQ + NYSE (N = 36,957)

Ethnically-diverse boards are 13% more likely to outperform boards that aren’t

Source: McKinsey & Company, December 2023

out of 4200
publicly traded
u.s. companies,
e.l.f. is
1 OF 18 with a board

that is AT LEAST
2/3 women

Source: FactSet, Company estimates

out of 4200
publicly traded
u.s. companies,
e.l.f. is
1 OF 4 with a board

that is AT LEAST
2/3 WOMEN +
1/3 DIVERSE

Source: FactSet, Company estimates

e.l.f. is the only BEAUTY COMPANY to gain market
share for
21 straight
quarters

Source: NYSE January 2024

Turns out having a diverse board isn’t just the right thing to do.

It’s the profitable thing to do.

That’s why e.l.f. is making it our goal to double the rate of women and diverse candidates being added to U.S. corporate boards.

Meet our Board of Directors.

e.l.f. stands for every eye, lip and face—that means in our boardroom, too.

Tarang Amin

Tiffany Daniele

Lori Keith

Lauren Cooks Levitan

Kenny Mitchell

Beth Pritchard

Gayle Tait

Maureen Watson

Rick Wolford

BUT WAIT…WHAT THE E.L.F. IS A BOARD OF DIRECTORS?

Not sure what a board is or why it matters? That’s cool, most people aren’t sure either.
Board 101
BJK serving facts
Tennis legend. Women’s rights icon. Game changer. Certified badass. Billie Jean King brought equality to the court, now she’s bringing it to the boardroom.
Play video

e.l.f. + National Association
of Corporate Directors (NACD)

e.l.f. partnered with the NACD (the National Association of Corporate Directors) to sponsor 20 diverse candidates as part of their Accelerator Program and get them boardroom-ready. Pretty e.l.f.ing huge.

Learn more

Gina Casias

Associate General Counsel, Danone

Ekta Chopra


Chief Digital Officer,
e.l.f. Beauty

Jackson Jeyanayagam

CEO, Hey, Hei

Lakeisha Woods

EVP/Chief Executive
Officer, The American
Institute of Architects

Get the word
out that we’re changing
the board game.

Share now

e.l.f. beauty stands with every eye, lip, face, paw and fin.

We strive to do the right thing for people, the planet, our furry and finned friends. Check out the other ways we’re supporting purposeful initiatives and individual expression.
Learn more