Our Purpose

We celebrate the unique beauty, voice and value of every eye, lip, and face. We make the best of beauty accessible. We partner with and feature diverse models & influencers. We embrace diversity of culture, race, religion, gender/orientation, age, ability and thought. We hire diverse employees at all levels. We invest and participate in diversity, equity and inclusion (DEI) education and Unconscious Bias training. We engage our employees in the development of purpose-driven marketing programs and communications.

We are committed to growth and development through ongoing coaching, mentorship and trainings. We identify opportunities for advancement. We elevate and amplify voices of our community, rising entrepreneurs, influencers, and external partners. We support underserved communities by partnering with like-minded organizations on a national and, when possible, international level. We have created a strategic partnership with Girls Inc. and The HAPPPY Organization.

We support equality across all cultures, races, religions, genders/ orientations, ages and abilities. We take a clear stance on human rights and support non-profits that help underserved communities. We meet and exceed all labor and compliance requirements. We make vegan and cruelty-free products. We partner with organizations that protect animals. We are building on the success of Project Unicorn and continuing to increase focus on recycle/reuse/reduce efforts. We avoid environmentally harmful practices and ingredients.