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© 2025 e.l.f. Beauty All Rights Reserved

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e.l.f. Hair

We make the best of beauty accessible to every eye, lip, face and strand.

Shop at elfcosmetics.com

Born from the same disruptive DNA of the e.l.f. brand to deliver our twist on haircare. Your hair, your way, wherever you are.

Who the e.l.f. are we?

  • Our Vision:

    Empower you to do it your 'e.l.f.

  • Our mission:

    We make the best of haircare accessible — no appointment needed

  • What we make:

    Prestige quality haircare at prices you can root for — all at $10 or less

e.l.f.conic. e.l.f.fordable luxury? e.l.f. yes.

Background

  • Never Thirsty Shampoo & Conditioner

    Wash. Rinse. Great hair ever since.

    Shop now

  • Gloss Mode Treatment Oil

    Drip. Drop. Shine won't stop.

    Shop now

  • Shimmer Glimmer Glitter Hair Stick

    Glitz. Sticks. Hair: Fixed.

    Shop now

  • Humidity Hero Anti-Frizz Styling Spray

    Spritz. Dry. Frizz goes byeee.

    Shop now

  • 3-in-Wonder Magic Styling Cream and Wand

    Smooth. Define. Feeling fine.

    Shop now

Community-inspired innovation at an extraordinary value.

Background

  • Styling obsessed

    We are a platform for self-expression

  • Transformational

    Clear benefits + instant, visible results

  • First-to-mass

    Prestige inspired holy grails

  • Experiential

    Addictive scents with unique textures and playful packs

  • Educational

    Simple, snackable tips to pro yourself + empower our community

  • Accessible

    We are rooted in our OMG prices and inclusive DNA

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