Diversity, Equity and Inclusion Policy

At e.l.f. Beauty, Inc. (“e.l.f.” or the “Company”), our commitment to diversity, equity and inclusion is infinite. We believe in a world where everyone can own their beauty, without compromise. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed, and where we do the right thing for people, the planet and animals.

Our commitment to diversity, equity and inclusion starts at the top with a highly skilled and diverse Board of Directors. We promote diversity, equity, and inclusion at all levels of our workforce, and our senior leadership team takes full ownership of and responsibility for our diversity, equity and inclusion initiatives and programs. These principles are in line with our Code of Business Conduct and other internal policies, and were approved by the Board of Directors and senior management of the Company.

our commitment to diversity and equality is infinite. We believe in a world where everyone can own their beauty, without compromise.

our organization reflects the diverse consumers we serve. e.l.f. Beauty’s mission is to make the best of beauty accessible to every eye, lip and face and we believe it is important that our team reflects the diverse consumers we serve. We are proud of our workforce demographics and are committed to ensuring that appropriate levels of diversity – including but not limited to gender, race, sexual orientation, national origin, ability, and age – are represented across our entire team.

We are committed to continuously increase the representation of women and visible minorities in our workforce. We are proud to be one of only five public companies in the U.S. with a Board of Directors that has over 55% women and over 20% Black or African American representation (out of nearly 4,000 public companies). Our Board is 22% African American as of March 31, 2021, up from 12% in June 2020.

The following table provides certain statistics of our team as of March 31, 2021.

Board of DirectorsSenior leadership(1)All Employees(2)


Gen Z and millennial%%63%
all other100%100%37%

Black or African American22%14%8%
Hispanic or Latinx%%14%
Native American%%1%
Two or More Races%%5%
(1) Senior Leadership includes our Executive Officers and the Vice President, General Manager of our China operations.
(2) Includes our employees in the United States, United Kingdom and Canada, where over 70% of our workforce is located.

We are continuously looking to add to our collaborative and talented team. Check out our latest career opportunities here: https://www.elfbeauty.com/careers/

we believe that to drive change there must be continuous education, learning and sharing. We believe that to drive change there must be continuous education, learning and sharing. We are committed to providing diversity, equity and inclusion programs and initiatives that go far beyond what is legally required of our organization. There are numerous opportunities for our employees to learn from and engage with others:

  • Unconscious Bias Training: We require all employees to participate in Unconscious Bias training and hold training sessions quarterly so that we might learn how to recognize potential bias in our thoughts and actions.
  • Open Forums and Events to Facilitate Dialogue: We host open forums with our senior leadership to share and encourage uncomfortable conversations. We have also been piloting facilitated discussions with a diversity, equity and inclusion (DE&I) expert to talk about current events and other DE&I topics.
  • e.l.f. Beauty Master Class Series: We regularly host Master Class education events for our employees to lean into cultural moments, such as Black History Month; International Women’s Month; Asian American and Pacific Islander (AAPI) Heritage Month; Lesbian, Gay, Bisexual, Transgender and Queer (LGBTQ) Pride Month; and LatinX Heritage Month. Previous events have included:
    • Black History Month Leadership Panel with our CFO, Mandy Fields, and Board members, Richelle Parham and Kenny Mitchell, who shared stories of their career paths and thoughts around allyship for the Black community.
    • Black History Month Culture Conversation with Molly Q, Ford’s Vice President of Global Equality Programs, who spoke about how women can “Secure a Seat at the Table” as well as learnings about actionable allyship.
    • Celebrate Black Joy Through Music with special guest Alioune Koné, musician, composer and producer. Alioune shared reflections on his African roots, African music, and how we can all tap into the ineffable self-expression and joy found in the performing arts.
    • LatinX Trends, Conversaciónes, and Cocktails with W3LL PEOPLE co-founders James Walker, Renee Snyder and Shirley Pinkson, who educated our employees on what LatinX means and shared stories about how being LatinX has shaped who they are today.
    • Asian American and Pacific Islander (AAPI) Heritage Month Leadership Panel with Tarang Amin, our Chairman and CEO; Shobz Ahluwalia, Chief Information Officer of Peloton; and Wayne Liu, Senior Vice President and General Manager of Perfect Corp, who shared stories of their career paths and thoughts around allyship for the AAPI community.
  • Mentorship Programs: We encourage employees to participate in mentorship programs. As part of our New Hire Buddy System, we match up each new hire with an employee to give new hires the opportunity to meet with someone across departments and support them feeling as much a part of our e.l.f. community as possible.

monitoring & benchmarking At e.l.f. Beauty, we are looking to continuously improve our diversity, equity and inclusion programs and initiatives. We benchmark ourselves against our peers and are in the process of establishing goals across the organization. We plan to report on our progress annually.

We also monitor and conduct regular diversity audits to better understand our workforce demographics so that we can inform our strategy and programs going forward. On an ongoing basis, we have an open link for our employees to submit any comments, questions or concerns, which our senior leadership address at our bi-weekly, Company-wide Town Hall meetings. We are always open to feedback and suggestions from our employees, as their needs in the workplace are our highest priority.

we partner with organizations that celebrate the uniqueness of every eye, lip and face. In addition to our internal programs, we partner with several outside organizations to promote the principles of diversity, equity and inclusion, especially in our youth. These partnerships include:

  • Girls Inc.: A non-profit organization equipping girls to navigate gender, economic, and social barriers and grow up healthy, educated, and independent. As part of our partnership with Girls Inc., we donated $100,000, and invited Girls Inc. to participate in e.l.f. Beautyscape, an annual event that empowers beauty’s rising stars with the opportunity to build a cosmetics and skincare collection that is sold through a national retailer. The Girls Inc. alumnae had the opportunity to be mentored by e.l.f. business leaders, while gaining experience and advice from e.l.f. Cosmetics’ marketing, creative and sales teams.

    “e.l.f. is a company that aligns well with our values and mission of inspiring all girls to be strong, smart, and bold. Both e.l.f. and Girls Inc. have a longstanding history that includes mentorship, community service, and support at local chapters. We look forward to continuing our joint efforts of lifting up their voices and making sure they are heard through this year’s Beautyscape event.” – Dr. Stephanie J. Hull, Girls Inc. Preseident & CEO
  • It Gets Better Project: A non-profit organization committed to uplifting, empowering, and connecting lesbian, gay, bisexual, transgender, and queer youth around the globe through storytelling. We created a “Celebrate Pride Bundle” pack of four e.l.f. Cosmetics products —18 Hit Wonders Eyeshadow Palette, Lip Lacquer, and two shades of Liquid Glitter Eyeshadows — and donated 50 percent of the proceeds to the It Gets Better Project. Read more about our partnership with the It Gets Better Project here.

we stand with the Black community against racial injustice. e.l.f. Beauty has always been committed to promoting diversity, equity, and inclusion, both inside our organization and in our communities. We stand with the Black community, and our priority is to ensure that our Black employees, consumers, and community feel supported in our collective condemnation of anti-black racism. We stand in solidarity against racial injustice.

We created a Black Lives Matters page on our website to share resources for education, action and allyship, and our Chief Financial Officer, Mandy Fields, wrote an inspiring letter about speaking up and standing up for change. We hosted multiple events for our employees to celebrate Black History Month. We also recognize Juneteenth as a national Company holiday for our employees. As an organization, we donated over $25,000 to Color of Change, an Oakland based civil rights advocacy organization, and $10,000 to Black Girls Code, a San Francisco based not-for-profit organization that focuses on providing technology education for African-American girls. In addition, we matched all employee donations in support of anti-black racism to like-minded organizations including Black Lives Matter, the American Civil Liberties Union, the National Association for the Advancement of Colored People, Campaign Zero and the Minnesota Freedom Fund. 

We are committed to doing the right thing in the best way that we can. What is most important right now is doing our part to impact positive change. We are listening. We are taking action, and most importantly, we are committed.

“If my ancestors would have thought fighting for freedom and equality was a burden, I would not be in this position today. I am exactly where I need to be…providing a safe place for our black employees and allies to speak freely, ensuring our voices are heard, and partnering with my peers on the e.l.f. Executive team to drive change internally. I can’t do it all, no one person can – but I can influence the circles that I’m in and so can you. Take the first step, have a conversation, educate yourself on these issues, exercise your right to vote, and we’ll start to see the change we’re fighting for in this country.”

Mandy Fields, CFO, e.l.f. Beauty

we stand with the Asian community against racism and acts of hate. We stand with the Asian community, and our priority is to ensure that our Asian employees, partners and extended e.l.f. family feel supported. We will always stand in solidarity against racial injustice and take actions to make a positive difference in people’s lives.

We created a Stop AAPI Hate page on our website to share resources for education, action and allyship, and our Chairman and Chief Executive Officer, Tarang Amin, wrote an inspiring letter about speaking up and standing up for change. We hosted multiple events for our employees to celebrate Asian American and Pacific Islander (AAPI) Heritage Month and shared our AAPI employee stories on LinkedIn. As an organization, we donated to AAPI Women Lead, an organization that works to end racial and gender violence while supporting and empowering AAPI women. 

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