Social Impact backup

PURPOSEFUL
STORIES
REDEFINING
BEAUTY

At e.l.f., we encourage self expression and empower people to embrace their individuality. We’re proud to continue this mission with the “Show Your(s)e.l.f.” Series.

Our first story spotlights U.S. Paralympic swimmer Anastasia (Tas) Pagonis, who’s changing the way the world sees blindness.
watch anastasia’s story

Meet

Tas

ANASTASIA PAGONIS

Meet

Tas

ANASTASIA PAGONIS

🏊‍♀
blind paralympic swimmer

gold medalist 🥇

mental health advocate

beauty enthusiast 💋

⭐absolute icon⭐

She’s a pro at the 400-meter freestyle, and at freehanding the perfect winged eye.
watch anastasia’s story

MENTAL
HEALTH

MATTERS

We’re donating $75,000
to The Hidden Opponent, an organization
dedicated to destigmatizing conversations around mental health, and uplifting athletes facing these challenges.

e.l.f. Beauty stands with every eye, lip, face, paw and fin.

That includes Radar, Tas’ guide dog.
We never test on animals and are proudly 100% cruelty-free, worldwide.
That includes Radar, Tas’ guide dog.
We never test on animals and are proudly 100% cruelty-free, worldwide.
Our Commitments

Encourage Self Expression

We celebrate diversity and make the
best of beauty accessible.

Our team reflects the diverse consumers we serve

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Our team reflects the diverse consumers we serve

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We proudly support human rights, individual expression, and freedom

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We proudly support human rights, individual expression, and freedom

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Our Commitments

Empower Others

We provide equal opportunities for growth and success.

“We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched. We continually lean on employee feedback to enhance the entire proposition of working at e.l.f.”

Scott Milsten,
General Counsel & Chief People Officer

Our talented employees are at the core of our business strategy

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We empower our community and shine a spotlight on their talents

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We support and partner with underserved communities

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We support and partner with underserved communities

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Our Commitments

Embody Our Ethics

We strive to do the right thing for people, the planet and our furry friends.

We are double-certified cruelty-free

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We are double-certified cruelty-free

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We formulate our products with clean ingredients

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We formulate our products with clean ingredients

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We are committed to reducing the amount of packaging that we use

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We are the first beauty brand to have a third-party manufacturing facility
Fair Trade Certified™

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