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e.l.f. Cosmetics

e.l.f. Cosmetics was born to disrupt. It is in our DNA.

Shop elfcosmetics.com

Everything we do is of the people, by the people, for the people and created with the people. We cut the velvet rope and make the inaccessible accessible to everyone through positivity, inclusivity and accessibility.

Our product philosophy.

  • Premium-quality

    We have the unique ability to deliver better-than-prestige holy grails.

  • Accessible Prices

    Our jaw-dropping value is the ultimate e.l.f. OMG.

  • Universal Appeal

    We are for every eye, lip and face.

Express your (s)e.l.f. without compromise.

Background

  • Power Grip Collection

    The iconic, makeup-locking lineup has something for every sticky stan.

    Shop now

  • Glow Reviver Collection

    Level up your lippies with our nourishing lip oil stick, plumping lip oil, and even more flavor balms.

    Shop now

  • Halo Glow Family

    Get a luminous, soft-focus look with iconic fan faves.

    Shop now

  • Camo Family

    Build long-lasting color and full coverage with our fan-fave, pigment-packed face makeup fam.

    Shop now

  • Soft Glam Collection

    Just right, long-lasting coverage with skinspired ingredients

    Shop now

e.l.f. respect for people and the planet.

elf cosmetics card container sustainability

  • Responsible Sourcing

    >73%

    of our products are made in Fair Trade Certified™ facilities.

  • Water conservation

    370K

    gallons of water saved per year for 
the Glow Reviver Lip Oil line.

  • Sustainable Packaging

    50%

    of all plastic packaging to contain recycled content or responsibly sourced bio-based content by 2030.

  • Responsible sourcing

    75%

    of Palm oil-based ingredients are RSPO-certified.

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