rhode, the beauty brand founded by Hailey Rhode Bieber and part of e.l.f. Beauty (NYSE: ELF), has announced that two community-favorite Peptide Lip Tints and a new Sephora-exclusive bag will launch at Sephora across Europe and the U.K. to celebrate the brand’s launch into Sephora in Europe on September 30, 2026. These items will join the brand’s assortment of high-performance skincare and hybrid makeup.
To mark the occasion with Sephora across Europe and the U.K., rhode is offering early access to purchase fan-favorite, previously limited edition Peptide Lip Tint in Pretzel at Sephora in Europe and the U.K. on the brand’s launch date September 30, before the product joins rhode’s permanent assortment globally on rhodeskin.com on October 1 and at all retailers on October 8, 2026. The launch also includes a new, limited edition Baby Bubble Bag in Pretzel, along with a limited return of the most-loved Peptide Lip Tint in Lemontini, exclusive to Sephora in Europe and the U.K. All three will be available across Europe and the U.K. in select stores and online.
Alongside the Europe and U.K. exclusives, Sephora will carry rhode's core product assortment, including its skincare, Peptide Lip Tints, Pocket Blush, and the newest collections of Pocket Bronze and Highlight Milk, created to give skin a radiant, sun-kissed warmth, lips a glossy finish, and an effortless glow all year long.
Peptide Lip Tint in Pretzel
Originally a limited edition shade for the Spring ‘26 collection, Peptide Lip Tint in Pretzel is a shimmery warm mauve with a caramel-glazed pretzel scent. Created with a nourishing formula with a hint of tint that hydrates and replenishes lips while leaving a glossy, high-shine finish.
Baby Bubble Bag in Pretzel
A new, limited-edition Sephora exclusive made just for this launch, is rhode’s signature bubble bag in a baby size available in a selection of stores and online in Europe and the U.K. Perfect for throwing in your purse and taking on your travels, so your rhode favorites stay in reach.
Peptide Lip Tint in Lemontini
First debuted as part of the brand's summer beach club collection last year, the limited edition Peptide Lip Tint in Lemontini is a shimmery, sheer gold gloss that smells like a lemon drop martini. Created with a nourishing formula with a hint of tint that hydrates and replenishes lips while leaving a glossy, high-shine finish.