Naturium, the beloved skincare brand known for delivering science-backed formulas at accessible prices, is proud to announce the launch of its first-ever brand campaign. Debuting August 18, the "Every One, Every Where, Every Day" campaign is centered upon the brand's mission to give everyone the opportunity to experience skin love.
"This isn't a rebrand - it's the next step in our mission," said Naturium founder Susan Yara. "We've always believed that consistency is the key to skin you love. It's what built Naturium into the brand it is today and we're excited to reach even more consumer fans on a daily basis." In a nod to the central role the founder still plays in the brand today, the creative voiceover is performed by Susan Yara herself.
Shaped by the voices of Naturium's loyal community, who continually share how its products have helped them love their skin, the campaign reflects the brand's unwavering commitment to delivering the science of consistent skincare to every one, every where, every day. Underscoring what has always set Naturium apart, it spotlights biocompatible, clinically effective formulas designed to work with each individual's skin biology from head to toe, a distinctive formulation philosophy that is unique to Naturium.
As a founder, Susan fostered a strong connection with the Naturium community, developing products that consumers truly loved and innovations that addressed an unmet need in the market, ultimately resulting in e.l.f.'s acquisition of the brand. Naturium is now leaning into its proven track record of winning in a social-first world and has partnered with seven creators who embody the brand's belief in skin love for all to bring the campaign to life: Lindsey Jacobson, Kristyn Hoffman, Alessandro Cardoso, Crystal Nicole Suggs, Dash Lopez, Monica Ravichandran, and Awuoi Matiop. The seven influencers will roll out content that speaks to their authentic love of the brand over the years and individual journeys with their skincare experiences.
The campaign will roll out across connected TV, YouTube, Instagram, Facebook, TikTok, Reddit, and Pinterest, with creative directed by Robin Marshall, partner at Case Creative Agency and strategic brand advisement from Sheri Baron of SB Strategy and Branding.