Keys Soulcare, the holistic beauty and skincare line created by Alicia Keys, in partnership with e.l.f. Beauty, is proud to announce a content partnership with Skin Deep, a recognized leader in the authentic storytelling space. Both brands share a spiritual kinship rooted in the power of conversation as a tool for personal growth and transformation, affecting not only our relationships with ourselves, but those we share with significant others in our lives.
The content series will feature three conversations, each with their own unique perspectives and provocative discoveries, with the goal to bring a fresh and powerful lens to the relationship between self-discovery and self-care.
Why did these brands make the perfect pair for this content series? Keys Soulcare was founded with a mission to change the conversation in beauty, from focusing on the outside, to a more meaningful connection with ourselves on the inside because that’s where the glow comes from. And Skin Deep is known for their unique approach to filming unscripted conversations between two people, bringing honesty, vulnerability and personal introspection to the forefront of any conversation.
The series kicked off in April with motivational podcaster Justin Frett and lifestyle blogger Darren Graham, going deep into the dynamics of their long standing friendship, the power of self-care, and the impact they have had on each other’s quest for meaningful connection. Tune into the full conversation here: https://www.youtube.com/watch?v=SKK8zp989Fs
Kiana Leroux and her five-year old daughter demonstrated the power of instinctive human connection between mother and daughter that begins at an early age, shedding light on the journey of self-love that will grow over the course of a lifetime.
Get enthralled in full conversation here: https://www.youtube.com/watch?v=WPrL3EgWRe4
Coinciding with Mother’s Day, Alicia Keys and her bonus son Nas conclude the series with a deeply personal conversation that left both overwhelmed by the intimacy of the experience, and yearning for more. Following their session, Keys noted, “I was blown away by what took place in this space. These questions opened up a whole new vibration between us. Reminded me of what is possible when you are fully in the moment and hearing each other. We had so much fun.” Nas added, “This took my love of Umi to a whole new level.”
Check out their full conversation here: https://www.youtube.com/watch?v=PmkcuzHmUAE
This content partnership has been a learning experience for both brands, who each believe that meaningful personal dialogue can act as a catalyst in the journey from self-care to self-love. Keys added, “empowering people with the confidence to participate in the act of self-care, which I like to call soulcare, is a way for each of us to become more powerful, more possible. This experience with The Skin Deep reminds us that we always glow stronger when we are caring for our whole selves, inner and outer.”
Topaz Adizes, founder of Skin Deep added, “My work over the last 10+ years has focused on how we can help individuals experience a deeper level of intimacy and personal discovery that can shed light on the relationships we have with ourselves, as well as with others. Working with Alicia and Keys Soulcare has been an incredible experience for us.”
Topaz added, “we see this partnership as simply the beginning and look forward to finding new points of connection with Alicia and Keys Soulcare as we move forward. We are so grateful for this opportunity.”
The full content series is available on both Keys Soulcare and Skin Deep social channels including YouTube and Instagram.