e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), is teaming up with Fazit Beauty—the creators of the Glitter Freckle Makeup Patch—for an all-new collaboration. Unveiling "Spirit Stripes", the ultimate fusion of beauty and sports that takes fandom to the next level.
Serving game day glamour that lasts, this limited-edition bundle teams up e.l.f. x Fazit “Spirit Stripes” and the No. 1-selling beauty product, Power Grip Primer*, for a winning look. Creating fandom for every eye, lip, face and team, “Spirit Stripes” come in five colors to show off your team spirit for a look that holds from the pre-game to double overtime.
This collaboration is about more than just game-day glam—it’s about bringing fan culture to life in a way that's fun, fearless and undeniably self-expressive. Designed for all skin types, "Spirit Stripes" give fans a bold new way to wear their passion, their way. About one-third of the U.S. population are college sports fans**, which women represent 42% of the overall fan base***. Launching at primetime for sports fans, this collaboration blends beauty and fandom.
Fazit, the female-founded beauty brand that recently took social media by storm, shares e.l.f.’s deep-rooted commitment to positivity, inclusivity and accessibility and unapologetic self-expression. Finding kindred spirits in Fazit, the collaboration force multiplies both brands’ ability to disrupt norms, shape culture and connect communities. Together, this powerhouse partnership is redefining what it means to be a fan—on and off the field. Because fandom knows no limits—and neither does beauty.
The e.l.f. x Fazit “Spirit Stripes” bundle includes:
· Set of six easy-to-apply stripes
· Available in blue, red, purple, orange or green
· Power Grip Primer
The limited-edition bundle drops on March 3, 2025 and is available on elfcosmetics.com and fazitbeauty.com starting at $26. Get ready to stripe up, stand out and bring the spirit like never before.
*e.l.f. Cosmetics claim based on data reported by NielsenIQ through its Scantrack Service for the Mass Market Color Cosmetics category for the 52-week period ending November 2, 2024 for the US xAOC channel according to e.l.f. Cosmetics custom product hierarchy. Copyright © 2024, Nielsen Consumer, LLC.
** Big Chalk study from 2024.
***Learfield’s “Empowering the Influence of the Female Fan” report.
Fazit Beauty Media Contact:
brittanyeve.marshak@gmail.com