e.l.f. SKIN today launched an all-new awareness campaign for its award-winning breakthrough, Bright Icon Vitamin C + E + Ferulic Serum. The campaign creatively brings to life the concept of a "face card that never declines" – turning this popular Gen Z phrase into a literal interpretation that showcases the serum's remarkable efficacy.
The campaign introduces consumers to a new kind of credit system – one where healthy-looking skin is your most valuable asset. The campaign visualizes the Bright Icon Vitamin C + E + Ferulic Serum as the ultimate "credit card" for your skin, providing users with a complexion so consistently radiant and healthy-looking that it never gets declined.
The star of campaign, e.l.f. SKIN's Bright Icon Vitamin C + E + Ferulic Serum combines three powerhouse ingredients:
-Vitamin C: Visibly brightens and helps even skin tone
-Vitamin E: Helps defend from environmental aggressor
-Ferulic Acid: Helps defend against free radicals
This powerhouse combination helps to visibly improve skin texture, reduce fine lines and deliver an unmistakable glow that keeps giving day after day.
e.l.f. SKIN's Bright Icon Vitamin C + E + Ferulic Serum, which is e.l.f. clean, vegan and double certified cruelty free, is part of an accessible, affordable routine for every eye, lip and face.
Check out the campaign video here.
e.l.f. SKIN's Bright Icon Vitamin C + E + Ferulic Serum is available now on elfcosmetics.com and at major retailers nationwide. The serum retails for $20, maintaining e.l.f.'s commitment to accessible pricing for premium quality products.