New campaign launch: e.l.f. SKIN debuted a brand awareness campaign on October 9, 2026, for its Save Your e.l.f. Hypochlorous Mist, featuring actress Samantha Hanratty ("Yellowjackets") and music executive Carter Gregory in a humor-driven spot that turns everyday stress into a soothing moment.
Product positioning: The ultra-fine, derm-developed mist is formulated with hypochlorous acid for blemish-prone skin, calming sensitive skin and reducing visible redness — marketed as a take-anywhere "skin savior".
Strong consumer validation: In a consumer perception study, 96% agreed skin looked less red after two weeks, 93% said they use the mist all day every day, and 90% agreed it made skin look less stressed after two weeks.
Accessible price point & availability: The Save Your e.l.f. Hypochlorous Mist is available at elfskin.com for $12, consistent with e.l.f. Brands' mission of premium-quality, accessible beauty — vegan, cruelty-free (Leaping Bunny and PETA certified), and made in Fair Trade Certified facilities.
e.l.f. SKIN, a brand from e.l.f. Beauty (NYSE: ELF), answers community mist-mergencies in an all-new brand awareness campaign that highlights everyday stressors – and how to help soothe them. Spotlighting e.l.f. SKIN’s Save Your e.l.f. Hypochlorous Mist in a humorous, entertainment-led spot, actress Samantha Hanratty from “Yellowjackets” alongside music executive and creator Carter Gregory turns ‘ugh’ to ‘ahh.’
From obnoxious gym rats, irritating car alarms and unnecessary long lines, just a spritz of e.l.f. SKIN’s Save Your e.l.f. Hypochlorous Mist saves the day! The campaign brings an e.l.f. twist with a wink and nod to the daily experiences of every eye, lip and face.
78% of Gen Z agrees that their stress levels affect their skin, including dullness*.
e.l.f. SKIN’s ultra-fine, derm-developed Save Your e.l.f. Hypochlorous Mist help soothes and purifies skin while you’re in the trenches. Formulated with hypochlorous acid for blemish-prone skin, it calms sensitive skin and reduces visible redness. It’s the take-anywhere skin savior.
The award-winning e.l.f. SKIN Save Your e.l.f. Hypochlorous Mist results speak for themself**:
96% agreed skin looked less red after two weeks
93% agreed they use this mist all day, every day
90% agreed the mist make skin look less stressed after two weeks
90% agreed it was a “mist-have” during a skinmergency
“We saw a cultural moment to meet our community where they are: in the trenches of everyday life. Showing up with humor, relatability and an OMG price is how we are taking insights into action,” said Renee Fuller, Vice President of e.l.f. SKIN. “Stress is a culprit behind numerous skin concerns, and our community wanted a product that can be easy to use in any situation and Save Your e.l.f. Hypochlorous Mist is an answer to that call.”
The campaign goes live on October 9, 2026, across e.l.f. SKIN channels including YouTube, TikTok and Instagram. e.l.f. SKIN’s Save Your e.l.f. Hypochlorous Mist is available at elfskin.com for $12.
The campaign was developed in-house by e.l.f. Made, e.l.f.’s entertainment arm, and concepted in partnership with eGen. e.l.f. who tapped Tim Wilkime and Ruckus Films to produce; Wilkime who is most notably known for his work directing digital shorts and sketches for “Saturday Night Live,” directed the campaign.
Watch the campaign video here.
* Mintel, Facial Skincare – US, 2024
**Results based on a 6-week consumer perception study conducted independently.