e.l.f. is excited to be featured in Wicked Saint Studios’ newest game, World Reborn, a first-of-its-kind adventure activism game aimed at fostering self-belief and empowerment among young girls. By teaming up with Wicked Saints, e.l.f. reinforces its commitment to democratizing access to every eye, lip and face, through beauty, gaming, sports, the workplace and the boardroom – and other places where velvet ropes exist.
World Reborn is an interactive story game that combines real-world quests and in-game activities to improve players' well-being, social connection and community. e.l.f. is integrated into the game’s quests, challenging players to learn facts about women's sports and attend women's and girls' sporting events to earn in-game points and exclusive e.l.f. Beauty Squad rewards.
e.l.f. 's two real-world quests are designed to shine a light on the importance of empowering girls and increasing their confidence to believe anything is e.l.f.ing possible because the reality is girls have 1.3 million fewer opportunities to play high school sports than boys – yet more than three-fourths of working women feel that participating in sports helped their self-image.*
The quests focus on educating on gender income disparity in sports, led by WNBA player Aerial Powers, and the high dropout rate for girls in sports, led by LOVB player Kimberly Drewniok.
Through this interactive experience, e.l.f. and Wicked Saints are offering players a chance to rally support behind women athletes, build a fandom, and learn more about their experiences in the world of women's athletics.
World Reborn is now live and can be downloaded on the Apple App Store, bringing e.l.f.'s values of inclusivity, empowerment and self-expression to an even broader audience.
Learn more by reading Wicked Saints’ press release here.
*Source: Women's Sports Foundation