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October 15, 2024

e.l.f. Cosmetics Releases Full ‘Get Ready With Music, The Album,’ Giving a Megaphone to Emerging Artists

In a celebration of self-expression, e.l.f. fuses artistry and storytelling in an empowering original music album.

OAKLAND, Calif.--(BUSINESS WIRE)-- e.l.f. Cosmetics, an e.l.f. Beauty (NYSE: ELF) brand, is proud to announce the full release of ‘Get Ready With Music, The Album,’ a collection of inspiring songs that bridge the worlds of beauty and music. The album, featuring 13 original songs by emerging global artists, brings together authentic artistry and storytelling in a unique and transformative way.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241014166480/en/

‘Get Ready With Music, The Album’ gives a megaphone to self-expression, extending the definitions of beauty. Redefining the viral “Get Ready With Me” (GRWM) trend, e.l.f. offers anthems for every mood and moment. The tracks are upbeat, creative and impossible to forget, each one dedicated to brave listeners who embrace their individuality.

Created by e.l.f. made, the album allows each featured artist to step into their whole selves. e.l.f. made, the company’s new entertainment arm, will lead e.l.f. Beauty’s entertainment content, encompassing music, movies, gaming and sports.

The album’s lead single, “Hairpin” by Charlotte Rose Benjamin, which launched on September 4, is already the all-time, top-performing video on e.l.f. Cosmetics’ YouTube channel with nearly 10 million views.

“‘Get Ready With Music’ engages our full community spectrum, spotlighting the cosmic connection between music and beauty. Our platform is a beacon of expression and empowerment. Whether you are an emerging artist, a longstanding member of our community or visiting our channels for the first time, every eye, lip and face is invited to live their bold truth and be their best (s)e.l.f.”

Kory Marchisotto

e.l.f. Beauty, Chief Marketing Officer