Beauty lovers rejoice! e.l.f. Cosmetics announces the return of its bestselling, fan-favorite Jelly Pop Collection. This highly demanded range, adored for its lightweight jelly texture and juicy scent, officially restocks July 18, 2025, online at elfcosmetics.com and in select retailers globally.
Beloved since 2018, the Jelly Pop Dew Primer became a “one-in-a-melon" breakout star that broke the internet. Seven years (and several sold-out restocks) later, the ongoing Jelly Pop obsession is very e.l.f.ing real. With its signature watermelon scent and next-level glow—not to mention that OMG value—Jelly Pop has gone from viral sensation to full-blown cultural icon.
We're always listening to our community, and when they tell us they want more Jelly Pop, we go all in.
The 2025 Jelly Pop Lineup Includes:
Jelly Pop Dew Primer - Infused with watermelon extract, this limited-edition, watermelon-scented gel primer grips makeup for perfect application and delivers an effortless dewy glow.
Jelly Pop Glow Reviver Lip Oil - Treat lips to a revitalizing oil in a limited-edition Jelly Pop shade and scent with a hint of juicy shimmer. The ultra-plush, oversized applicator slicks on nourishing fruit oils and a sheer wash of watermelon pink that's perfect for summer.
NEW Jelly Pop Makeup Melting Cleansing Balm - Our best-selling cleanser infused with a fan-favorite watermelon scent for a limited time! This solid makeup-removing cleansing balm melts into a luxurious oil, then transforms into a nourishing, milky texture that rinses off clean.
NEW Jelly Pop Luscious Lip Mask - Infused with watermelon extract, this limited-edition, watermelon-scented hydrating lip mask contains skin-loving ingredients to give you a softer, smoother pout.
Jelly Pop Vault - All four products kitted in a special edition Jelly Pop-inspired bag.
With a price tag that pops, the products range from $7–$11. The collection will be available starting July 18 on elfcosmetics.com for Beauty Squad members, then dropping worldwide on July 20 and at select retailers including Ulta, Walmart, Amazon, Target and more.
The Jelly Pop Vault (online only) and Jelly Pop Luscious Lip Mask are elfcosmetics.com and Ulta exclusives (in-store + online).