e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), is force multiplying with FUJIFILM North America Corporation’s instax brand for a limited-edition collaboration that will be at the top of wish lists this holiday season. The collaboration features five all-new e.l.f. Cosmetics Squeeze Me Lip Balm flavors paired with vibrant color-corresponding instax mini 13™ instant cameras.
The five Squeeze Me Lip Balm Flavors – Banana Candy, Fruit Punch, Milk Carton, Mall Pretzel and Fruity O’s – lean into nostalgic flavors. The collab, which is exclusively sold at Target stores nationwide and on Target.com, makes for the perfect stocking-stuffer moment of surprise and self-expression. Lip balms and cameras are sold separately.
In an eyes.lips.first. at Target, a beauty brand is showing up outside of its normal aisle and in the tech department of stores, a prime destination during peak holiday shopping and a new high-traffic area for e.l.f. The colorful eye-catching e.l.f. X instax display will be in stores starting today, October 8. Also available is an exclusive wristlet accessory that connects together the camera and lip balms.
Beginning today, the collab will be available in Target stores, in addition the limited-edition Squeeze Me Lip Balms will be available on elfcosmetics.com. The instax mini 13™ instant camera retails for $93, the Squeeze Me Lip Balms will retail for $5 and the Target-exclusive merch wristlet will be available for $5, while supplies last. The limited-edition Squeeze Me flavors will also reach international fans through connected commerce in the UK, EU, and Canada, with retail launches in Germany (Rossmann and DM) and the Netherlands (Kruidvat) beginning in November.