e.l.f. is doubling down on its commitment to democratize access to beauty with the launch of e.l.f. SKIN and e.l.f. Cosmetics beauty tools in Sephora Mexico—marking the one-year anniversary of e.l.f. Cosmetics’ debut in the region.
Since entering the Mexican market last October, e.l.f. has seen incredible enthusiasm from a community eager for high-performance products at accessible price points. The arrival of e.l.f. SKIN—an e.l.f clean, vegan, and cruelty-free skincare line—alongside a curated selection of e.l.f. Cosmetics beauty tools, expands e.l.f.’s offering and reinforces its commitment to delivering beauty for every eye, lip, and face.
The e.l.f. SKIN assortment features favorites like the Holy Hydration! Makeup Melting Cleansing Balm, Thirst Burst Drops, Bright Icon Vitamin C + E + Ferulic Serum, Holy Hydration! Face Cream Fragrance Free, and Suntouchable Invisi-Stick SPF 50.
In addition to skincare, e.l.f. is introducing a curated lineup of e.l.f. Cosmetics beauty tools on sephora.com.mx, with in-store expansion planned for February 2026. These tools empower beauty lovers to elevate their routines with high-quality brushes and application essentials—offered at a fraction of the price of prestige alternatives.
e.l.f. SKIN is now available in all Sephora Mexico stores and online. e.l.f. Cosmetics beauty tools are available at sephora.com.mx.