Buttery meets bold with e.l.f. Cosmetics’ newest holy grail innovation: Glow Reviver Melting Lip Balm. It’s a buttery-soft lip balm that delivers a glossy wash of color, high-end hydration and addictive flavors that won’t break the bank.
Our community is our source of inspiration for everything we do. They asked, and we are delivering a true innovation that breaks down the barrier between premium quality and an accessible price. This product delivers the texture, experience and finish of luxury lip care for every eye, lip and face.
This launch expands e.l.f.’s beloved Glow Reviver franchise, which began with Glow Reviver Lip Oil in 2023. The Glow Reviver Lip Oil is No. 1 in the lip gloss category and has fueled the brand’s position to the No. 5 spot in the overall lip category*. As a powerful new pairing, the two products are rewriting the rules of high-performance glow—from lips to look.
The Glow Reviver Melting Lip Balm formula is infused with a rich, nourishing butter complex that includes mango, shea and cocoa butter.
Each indulgent scent is designed to tempt your senses—and we invite the community explore the six different flavors:
Blackberry Sorbet
Vanilla Toffee
Strawberry Shortcake
Wild Cherry
Yummy Gummy
Java Chip
Who better to drop the flavors than Flavor Flav himself? Here’s what he said: “YEEEEAAAH BOOYYYEEEE! You already know—Flavor Flav stays about that flavor, and e.l.f. Cosmetics just came through with the most fire Glow Reviver Melting Lip Balms. Fruity or sweet—whatever vibe you're on, e.l.f. has the perfect flavor to match and keep your lips hydrated. FLAVOR FLAV APPROVED!”
Glow Reviver Melting Lip Balm is available now on elfcosmetics.com for just $9 and will be hitting shelves in select retailers in the U.S., U.K., E.U. and CAN later this month.
* Nielsen xAOC Lip Gloss, L4WE 12/31/22, 12/28/24