OAKLAND, Calif.--(BUSINESS WIRE)--
e.l.f. Cosmetics announces today ‘Get Ready With Music, The Album,’ featuring a dynamic collective of emerging global artists with rich, multifaced identities. Each talented artist infuses the album with creative energy and an invitation to the community to tell their own story of beauty and expression.
This press release features multimedia. View the full release here.
This new take on GRWM is an extension of viral Get Ready With Me beauty videos, which are in heavy rotation within e.l.f.’s social community. This new music gives anthems for every mood, statement and look with every beat dedicated to encouragement and empowerment.
The first single, dropping today, is Charlotte Rose Benjamin’s “Hairpin,” a track that unapologetically celebrates chasing personal dreams and defying the gravity of other people’s expectations.
“Every eye, lip and face has a unique story to tell, and it becomes even richer with a soundtrack,” said Kory Marchisotto, e.l.f. Beauty, Chief Marketing Officer. “Beauty and music both have transformative power. We challenged ourselves to make them force multipliers. ‘Get Ready With Music, The Album’ creates a sense of belonging – whether you are one of the talented artists featured on it or you are part of the community that embraces it as a blank canvas to express your (s)e.l.f.”
The album is the first body of work released by e.l.f. made, the company’s new entertainment arm.
The launch of e.l.f. made elevates the company’s ability to be e.l.f.ing entertaining to a new level. Furthering its standing as an entertainment brand, ‘Get Ready With Music, The Album’ builds on e.l.f.’s previous breakthrough and chart-topping music “ojos. labios. cara” with Manuel Turizo; “e.l.f. the Hauls” holiday album; and the first-ever branded original music for a TikTok hashtag challenge #eyeslipface.