e.l.f. Cosmetics teamed up with the nostalgic organization brand Caboodles to create the ultimate evening ‘It Bag,’ designed by the acclaimed accessories artist, Laurel DeWitt. It adds the e.l.f. twist to the iconic Caboodles case, bringing high-fashion sleekness for the modern fashionista. Adorned with DeWitt’s signature chain look and specialty charms, the bag features classic Caboodles compartments that just so happen fit e.l.f. lippies perfectly.
“e.l.f. Cosmetics teamed up with the nostalgic organization brand Caboodles to create the ultimate evening ‘It Bag,’ designed by the acclaimed accessories artist, Laurel DeWitt. ”
Inspired by the social hashtags #whatsinmybag and #wearegirls, the limited-edition bag is designed specifically to hold e.l.f. Cosmetics’ Glow Reviver Lip Oils, catering those who carry only lip essentials on a night out. After all, what else do you need?!
This "It Bag” perfectly marries ‘90s nostalgia with contemporary fashion, capturing the essence of social trends while surprising and delighting the community. Both e.l.f. and Caboodles have revolutionized their industries with category-defining innovations that prioritize premium quality and accessibility.
The ‘It Bag’ will launch on September 25, 2024, and will be available on www.elfcosmetics.com, caboodles.com, and through the NTWRK app via a live drawing.