Impact
Don't give a F#@&. Give an e.l.f.
We give soooo many e.l.f.s — always have, always will.
“Our commitment to show up as bold disruptors with kind hearts has been unwavering throughout e.l.f.’s 21-year history. It guides how we operate each day and why we make every one of our choices as a purpose-led, results-driven company.”
Tarang P. Amin
Chief Executive Officer
We put the “E” in Every
Our ethos powers our purpose — and everything we do.
It’s grounded in three beliefs:
We encourage self-expression, empower others and embody our ethics.
Our purpose: to make the world a better place FOR EVERY eye, lip and face.
Follow the “For Every” threads across our 2025 impact — from our people to our planet, and bold actions in between.
2025 impact highlights
how we’re making an e.l.f.ing impact
🤩 PEOPLE & CULTURE
for every bold disruptor with a kind heart
We empower our employees and give back to our communities.
policies, reports & notes
Disclaimer: Our policies and principles are as guidance and do not replace local or national laws. Compliance with all applicable regulations remains the sole responsibility of our entities, vendors, and their subcontractors, regardless of adherence to these policies and intended principles. See the FY 25 Impact Report Notes for important information regarding data sources, methodologies, assumptions, and other limitations applicable to this impact report.