Trend-driven Makeup by e.l.f. Cosmetics - e.l.f. Beauty

a woman with smooth glowing skin holding elf product

e.l.f. Cosmetics was born to disrupt. It is in our DNA.

Everything we do is of the people, by the people, for the people and created with the people. We cut the velvet rope and make the inaccessible accessible to everyone through positivity, inclusivity and accessibility.

Our product philosophy.

Premium-quality
We have the unique ability to deliver better-than-prestige holy grails.
Extraordinary Prices
Our jaw-dropping value is the ultimate e.l.f. OMG.
Universal Appeal
We are for every eye, lip and face.

Best sellers

Express your (s)e.l.f. without compromise.

Power Grip Primer
A gel-based, hydrating face primer that smooths skin while gripping your makeup.
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Power Grip Dewy Setting Spray
Bi-phase makeup setting spray with a hydrated, dewy finish.
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Pout Clout Lip Pumping Pen
3-in-1 plumper, gloss, and balm delivers sheer color and shine.
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Soft Glam Satin Foundation
A long-lasting, hydrating liquid foundation that delivers just-right, medium buildable coverage and a satin finish.
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Hot off the press.

Sustainability

e.l.f. respect for people and the planet.

Responsible Sourcing
>85%
of our products are made in Fair Trade Certified™ facilities.
Water conservation
370K
gallons of water saved per year for  the Glow Reviver Lip Oil line.
Sustainable Packaging
50%
of all plastic packaging to contain recycled content or responsibly sourced bio-based content by 2030.
Responsible sourcing
75%
of Palm oil-based ingredients are RSPO-certified.

e.l.f. Cosmetics

e.l.f. Cosmetics was born to disrupt. It is in our DNA.

Our product philosophy.

Premium-quality

Extraordinary Prices

Universal Appeal

Best sellers

Best sellers

Express your (s)e.l.f. without compromise.

Hot off the press.

Sustainability

Sustainability

e.l.f. respect for people and the planet.

Get the latest on e.l.f. Cosmetics.

EXPRESS YOUR E.L.F.